Exhibit 1198 · Website

ADARA: Digital Identities: Current Challenges and Opportunities Ahead for the Travel & Tourism Sector

ADARA

… Covid19 is proof that we live in a volatile, uncertain, complex and ambiguous environment and we need to adapt to navigate uncharted waters. Historical data and travelers’ past behavior are no longer valid. Real time data showing intent and bookings is key to understanding traveler’s new patterns.

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