Exhibit 2627 · Website
Red Hat Blog: Learn how to send an effective and open email.
Red Hat Blog
But don’t let the call to action (CTA) take up the entire subject line. Keep it brief so people can see what the message is about. Avoid "Please read" as a CTA. Include deadlines. "By Nov. 4: Sign up for benefits" or "Act by Friday: Join the Roller Derby team"